Rank Math Power Words: Writing Strong Headlines That Get Clicked

Have you ever wondered why your competitors get more traffic than you do? In this article well talk about Rank Math Power Words: The Art of Writing Headlines That Get Clicked

It’s frustrating and we’ve all been there.

• You might have done better research.
• You might have written better content.
• Your content might even have been designed better.

But, your competition still gets more traffic than you do. 

Have you ever taken a step back to think why that may be the case?

The answer might be better headlines.

Rank Math Power Words

You might be in denial and argue that headlines can’t be the sole reason you struggle to grow your website’s traffic, but the truth is headlines are important, and we can prove it.

Famous copywriter – David Ogilvy – even said the following in his book Confessions of an Advertising Man.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

That quote was meant for the print publishing industry where the content is available just below the headline. In the online world, where the content is one whole click away, the headline is the thing that differentiates the winners from others.

1 The Anatomy of Great Headlines

Much research has been done to find out what makes a headline a good headline. The two most common characteristics of a good headline are specificity and emotion.

Specificity just means that the headline is crafted with your target audience in mind. The goal is for your target audience to feel that the headline was written just for them. To that effect, the word “you” on its own is considered to be one of the most persuasive words in the English language which again goes to show that keeping your target audience in mind is extremely important. 

The second most important factor that makes a headline work is emotion. Headlines with emotion not only gather more clicks, but they also get more shares from websites and social channels.

With all the talk about incorporating emotions into headlines, we’ve talked little about how to go about doing so.

The easiest way to make your headline or call to action more click-worthy is to use power words.

2 What Is a Power Word?

Power words are words with strong meaning that smart copywriters (as well as marketers) use to trigger a psychological or emotional response. 

As you might’ve guessed, they’re considered to be powerful words because they are persuasive words that they push people to take action – whether that is to purchase your products, join your email list, contact you or click your headline in SERPs. 

Some of you might find it hard to believe that a single word even has the potential to make such a big impact, but don’t worry – this is something that we’ll get onto later in this article. It is also important to note that in addition to singular power words there are also power phrases – one such example would be the phrase “without lifting a finger”, “life-changing” and “eye-opening”.

We’ll get onto the specific use cases and where you should start using power words later in this post, but here are just a few examples of where bloggers and marketers have been using them for years:

1. Email Marketing: such as email subject lines to increase open rates.
2. Landing Pages: this can be on sales pages & pricing pages can help persuade potential buyers into making a purchase (boost conversions).
3. Social Media: this helps attract the attention of people who are just scrolling through their social networks’ feeds.
4. Content Marketing: It goes without saying that they have a big place in any content marketing strategy, especially in headlines because (as they do for email subject lines), they increase click-through rates as well as increase conversion rates.

3 Types of Power Words

There are many ways of categorizing power words, but from our perspective, there are three types of power words.

1. Seductive Power Words
2. Emotional Power Words
3. Sensory (or visual)

Let us tell you the different ways these power words can be used and are used.

3.1 Seductive Power Words

These words have magical powers. By using them in your copy, your customers are irrationally drawn to take action. Just like being seduced, these power words override logical reasoning and compel users to do what you intend. Here are some examples of seductive power words.

New

In most people’s minds, “new” translates to “better.” A new model, new course, new post—these are all ways of attracting attention and keeping it. Just notice how many companies use “new” in their advertising or website copy.

Apple does it.

So does Samsung.

Once you start looking, you’ll find “New” being used everywhere.

Free

The word Free works on people’s brains differently than other words. By offering something for free, you can push people into taking action with much less resistance. Sometimes people will ignore better value offers just because they are getting something for free. E-commerce companies use this tactic all the time. Think of this example.

Offer 1: $3 Product + $1 Shipping

Offer 2: $5 Product + Free Shipping

Which offer do you think made better sales?

There is also a real-world example. Back when Amazon introduced free shipping, they didn’t do it in France. Instead, the shipping costs there was just 1 Franc, which was the equivalent of 20 cents.

France was not on the list of countries that got a dramatic sales boost. Eventually, they reduced the cost of shipping and made it free.

As you’d expect, customers were delighted, and an increase in sales followed.

Your “Because” – Give People A Reason

Sometimes, all you have to do to make copy effective is to mention why users should take action. The best example of this is the Copy Machine Study.

In 1977, psychologist Ellen Langer and her team conducted a simple experiment. The goal? To cut in line at the copy machine.

To conduct the experiment, a researcher would walk to the copy machine with the intention of cutting the line. To do that, they asked the person in the front one of 3 questions. They were:

1. “Excuse me, I have five pages. May I use the Xerox machine?”
2. “Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush.”
3. “Excuse me, I have five pages. May I use the Xerox machine, because I have to make copies?”

You’ll notice that:

The first question is just a request.

The second question gives a real reason why the person should let them through.

The third question gives a not-so-good reason which might not be a reason at all.

And, the results of this experiment were:

Version 1: 60% of people let the researcher skip the line.
Version 2: 94% of people let the researcher skip the line.
Version 3: 93% of people let the researcher skip the line.

Not only did giving a reason increase the probability of skipping the line by 50%, but the actual reason didn’t matter—as you can see with version 3.

So take note and start using this tactic in your copy because it will give you better results.

How To

Practical knowledge is a great way to compel users to take action, and also share your content, and using how-tos is the best way to demonstrate practical information. The next time you do a Google search, notice how many blogs start their posts with the word how-to.

Using how-to is great for sharing as well. It is one of the 20 most retweeted phrases.

But there is something important to remember. When using how to in your copy, make sure your content delivers on the promise or the strategy may backfire.

3.2 Emotional Power Words

We may see ourselves as rational beings, but study after study has proven that humans consider emotions when taking action then justify it with logic.

Jonah Berger, in his book “Contagious,” concluded that strong emotions drive people to share content. To quote him exactly, here is what he says.

“Anger and anxiety lead people to share because, like awe, they are high-arousal emotions. They kindle the fire, activate people, and drive them to take action.”

There are hundreds of emotions humans can experience, and not all work in the same way. Anger may cause someone to share something, but not purchase a product or a service. Fear, on the other hand, may work oppositely.

This Wikipedia article gives interesting segregation of emotions and how they work.

You might not have noticed emotional copy is being used around the web, but there is one type of emotion almost all of us have seen being used.

Curiosity.

Popularized by Buzzfeed and similar websites, emotional curiosity has long been used to drive clicks to articles and capture users in an endless loop to keep reading.

No wonder website like Upworthy write over 25 headlines for a single article before testing and finalizing one.

Not only that, but they also write different headlines for different platforms as user intent on each platform is different. You can learn more about the process in this insightful blog post.

3.3 Sensory Power Words

Imagine you’ve been sitting at home, watching Netflix for a few hours when you hear your stomach growl. After contemplating it for a while, you decide to walk up to the fridge and fix a meal when suddenly, you hear your roommate walk in. With Pizza!

Intoxicated with a fresh aroma, you open the box to smell the deliciousness and take a big bite into the cheesy goodness. Then you close your eyes for a few seconds to enjoy all the beautiful flavors.

See what we did there? That’s the power of sensory words.

Sensory words help paint a picture in your readers head. Not only that, they help trigger a sensory response and make your reader see, hear, smell, taste, or feel your words.

Just with all types of power words, how you use them is what makes them powerful. A simple example is how restaurants use sensory words to describe menu items and increase sales.

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4 Why Do Power Words Work?

Till now we discussed what power words are, and how do you use them in your copy. But, we haven’t discussed why they work.

In the time-tested book Cashvertising, Dr. Eric Whitman mentioned the eight fundamental desires of a human being. They are:

1. Survival, enjoyment of life, life extension
2. Enjoyment of food and beverages
3. Freedom from fear, pain, and danger
4. Sexual companionship
5. Comfortable living conditions
6. To be superior, winning, keeping up with the Joneses
7. Care and protection of loved ones
8. Social approval

He says that humans are born with these desires, and every human everywhere has all of these desires at all times, no exceptions.

And then he mentioned the nine learned desires. These desires are what society teaches us, rather than what we were born with. They are:

1. To be informed
2. Curiosity
3. Cleanliness of body and surroundings
4. Efficiency
5. Convenience
6. Dependability/quality
7. Expression of beauty and style
8. Economy/profit
9. Bargains

These 17 basic desires are what make power words work. Power words, when used correctly, tap into one or more of the 17 desires that every human being has. By triggering an emotional response, combined with the specificity of your headline, readers cannot help but click and take action.

5 Where Can You Use a Power Word?

Power words are everywhere. Whenever a copy is written for someone to take action, you’ll find the use of power words. Usually, you’ll notice them on billboards, magazines, newspapers, online articles, and flyers. Don’t believe us? Here are a couple of magazine covers, see for yourself.

You’ll find power words sprinkled on the web as well. But, most of the time, you’d see them in headlines, ads, and email subject lines and on landing pages. 

The reason is simple. Whether you’re writing an ad, a blog post, or a title for the SERPs, you have one goal.

To get a click.

Getting more clicks is a great way to beat the competition.

• Better clicks mean higher revenue.
• Better clicks mean higher rankings.
• Better clicks mean a better bottom line.

It might not seem so, but power words can make or break a headline, which in turn may make or break your business. That is why we’ve included a test in our SEO Plugin Rank Math that checks headlines for the presence of power words.

6 What Are the Benefits of Using Power Words?

As we mentioned, there are tons of benefits of using power words in your titles and other parts of your copy. The first and the most obvious benefit of using power words is that you’ll get higher click-through rates in the SERPs and other parts of your website.

That single benefit causes a lot of other benefits, similar to a snowball. The better your headlines are, the better the other benefits will be.

7 Power Words and SEO

SEO or search engine optimization is one of the most consistent sources of traffic that your website can have. While copywriting and SEO may seem poles apart, they are deeply connected. Understanding how they are connected will give you and your business an unfair advantage that your competitors won’t be able to replicate.

Not only will you be able to get more clicks using copywriting knowledge and power words, but you will also be able to increase the overall number of website visitors using SEO.

8 Power Words and Google

It’s been long debated that your click-through-rate affects your website’s rankings. In simple terms, if people click your website’s links in the search results more than the other links, then Google promotes your website in the SERPs and gives it higher rankings.

And how do you write better headlines? Use power words!

It’s a win-win situation.

Once you write better headlines and get a better click-through rate, your traffic will go up. Soon enough, Google will improve your rankings, and your traffic will go up even further. And, even after improving your rankings, your website will continue to get a better click-through rate because of better headlines.

It’s a loop that keeps on giving. And, it fits perfectly into the 80-20 rule that most marketers swear by.

9 What is the 80/20 rule? Why do SEO experts swear by it?

The 80-20 rule, also known as the Pareto Principle simply says that 80% of your results come from just 20% of your efforts. By contrast, the remaining 20% of your results come from 80% of the work.

By always focusing on that 20%, you can consistently get better results while lowering your efforts.

In the case of SEO, that 20% is headlines.

Think about it.

You can invest all the time in the world to make better content, but if you can’t attract users to it, then you won’t get results. That is working 80% and getting 20% results.

Compare that effort to creating better headlines. By simply changing your headlines with the principles we’ve highlighted here, you can make dramatic improvements to your website’s traffic, and your business. That is 20% effort and 80% results.

10 Tips to Avoid Google’s Wrath

While the principles outlined here can work wonders, you have to be careful of the “over promise and under deliver” phenomenon.

The idea is that you shouldn’t write a headline that falsely represents your content. You can write a headline like “How to make a million $$ in 30 days for free” and get tons of clicks, but those visitors won’t stick around.

Worse, as soon as they click your SERP result and don’t see what they clicked for, they’re going to “bounce” or click the back button. This phenomenon is also called pogo-sticking, and it’s bad for your website.

Just as Google measures your click-through rate, they also measure your user-engagement. If they find that users frequently click back once they are on your website, they will demote you in the search results, and all your efforts will be in vain.

To avoid a situation like this, always make sure your headline only says what you can back up with your content.

11 Some More Real-World Examples of Power Words In Action

Well, that was our short introduction on power words and how they can help grow your online business. But, there’s nothing like a few good examples to drive the point home. And, who better to analyze than Internet marketers who are on top of their copywriting game? Here are some examples.

Neil Patel

If you don’t know Neil Patel, you should. He is a sensational marketer, SEO specialist, and blogger who helps fortune 500 companies grow their business with SEO.

His first blog was Quicksprout.com, but now he mostly writes on Neilpatel.com. Both his websites are read by hundreds of thousands of visitors per month. Here is what appears on the home page of Neil Patel.

Try to find all the power words that you can find. Done? Here is our analysis.

• Advanced: Internet Marketing is full of webinars. The word “Advanced” shows that it is not fluff, but just the good stuff.
• How to: How-to works, and we’ve already discussed it
• 1,702,148: The oddly specific number helps drill down the scale in the mind of the reader
• Free: “It’s Free, what have I got to lose?”, thinks the reader
• Cheat Sheet: The word cheat-sheet indicates that the tips won’t be available elsewhere
• Button Text: The button text is cleverly worded so that you feel you agree to attend the webinar as you read the statement. Pretty clever.

These findings might be nice, but there’s more. Once you scroll down on the page, here is the screen that you’ll see. This time, we’ve already highlighted all the power words.

Let’s analyze the four sentences and why they work.

• The 1-Critical factor your business needs to have to dominate Google. This is a masterful statement. In the marketing and SEO world, there is too much information floating around. The “1-critical” word increases curiosity while pushing for the action.
• The Little-known way to increase your traffic without writing more content. The “little-known” works the same as the last statement. It makes the user feel, “this is it, this is what I need” while the “without writing more content” immediately addresses the biggest objection/myth that people have that you need to write more content for more traffic.
• How to rank higher without building more backlinks. The “rank higher” brings users closer to the action while “without building more backlinks” immediately addresses the first myth/misconception/objection that users might have.
• How to increase rankings in less time: This statement works just like the others. Promises “increase rankings” while taking away the biggest objection.

Brian Dean of Backlinko

If you’ve remotely heard of SEO, it’s likely that you know Brian Dean. He’s been making waves for a few years by effortlessly ranking for ultra-competitive keywords. And he’s a 1-man band.

Here is what you see once you reach Backlinko.com.

Unlike Neil, Brian encourages you to sign-up to his email list. The copy is simple and effective and uses the power words “free” and “proven.”

That’s not all though. If you scroll down, you’ll find a few testimonials which help build authority and trust. After which you’ll see a small sales letter disguised as a blog post which encourages you to download a case study of a “simple, 3-step formula” for better rankings. We’re not going to cover it all here, so head over to Backlinko.com to see for yourself.

Jon Morrow of SmartBlogger

John is a master blogger.

He’s responsible for the massive success of SmartBlogger (previously BoostBlogTraffic), and he’s also the driving force behind a few of the most successful blogs in the industry.

His story is incredible, and so is the copy he uses on his website. Have a look for yourself.

The whole page is filled with power words and other goods. Let’s analyze.

• Grow Your Blog. Make More Money: That’s the essence of SmartBlogger in 2 simple lines. Jon wants to teach you how to make more money from your blog. The simplicity and directness of the statement make a profound impact.
• Want to learn…: There are three important things to note in this statement. Jon wants to teach you how to grow your blog to $1000 a month in passive income.

Last, but not the least, John’s picture with his current income ($100K a month) builds intrigue, curiosity, and authority.

That’s not all. Once you scroll down on the page, you’re greeted with brilliant articles with brilliant headlines. You should be able to see the clever use of power words in the headlines.

12 List of Power words

Here are some power words you can use in your post titles to make them more “catchy” to click on in SERPs and on social media.

A Cut Above	Absolute	Absolutely Lowest
Absolutely	Absurd	Abuse
Accurate	Accuse	Achieve
Actionable	Adaptable	Adequate
Admit	Adorable	Advantage
Advice	Affordable	Aggravate
Aggressive	Agitated	Agonizing
Agony	Alarmed	Alarming
Alienated	Aligned	All-inclusive
Alluring	Always	Amazing
Amp	Animated	Annihilate
Announcing	Anonymous	Antagonistic
Anxious	Apocalypse	Appalled
Approved	Approving	Argumentative
Armageddon	Arrogant	Ass Kicking
Assault	Assured	Astonishing
Astounded	Astounding	At Ease
Atrocious	Attractive	Audacity
Authentic	Authoritative	Authority
Aware	Awe-inspiring	Awesome
Awkward	Backbone	Backdoor
Backed	Backlash	Backstabbing
Badass	Balanced	Banned
Bargain	Barrage	Basic
Battle	Beaming	Beat Down
Beating	Beautiful	Beauty
Begging	Behind The Scenes	Belief
Best-selling	Best	Better
Beware	Big	Billion
Black Market	Blacklisted	Blast
Blessed	Blinded	Blissful
Blood	Bloodbath	Bloodcurdling
Bloody	Blunder	Blushing
Bold	Bomb	Bona Fide
Bonanza	Bonus	Bootleg
Bottom Line	Bountiful	Brave
Bravery	Brazen	Break
Breaking	Breakthrough	Breathtaking
Bright	Brilliant	Broke
Brutal	Budget	Buffoon
Bullshit	Bully	Bumbling
Buy	Cadaver	Calm
Cancel Anytime	Capable	Captivate
Captivating	Carefree	Case Study
Cash	Cataclysmic	Catapult
Catastrophe	Caution	Censored
Centered	Certain	Certainly
Certified	Challenge	Charming
Cheap	Cheat-sheet	Cheat
Cheer	Cheerful	Child-like
Clarity	Classified	Clear
Clueless	Collapse	Colorful
Colossal	Comfortable	Compare
Competitive	Complete	Completely
Completeness	Comprehensive	Compromise
Compulsive	Concealed	Conclusive
Condemning	Condescending	Confess
Confession	Confessions	Confident
Confidential	Conquer	Conscientious
Constructive	Content	Contrary
Controlling	Controversial	Convenient
Convert	Cooperative	Copy
Corpse	Corrupt	Corrupting
Courage	Courageous	Cover-up
Covert	Coward	Cowardly
Crammed	Crave	Crazy
Creative	Cringeworthy	Cripple
Crisis	Critical	Crooked
Crush	Crushing	Damaging
Danger	Dangerous	Daring
Dazzling	Dead	Deadline
Deadly	Death	Decadent
Deceived	Deceptive	Defiance
Definitely	Definitive	Defying
Dejected	Delicious	Delight
Delighted	Delightful	Delirious
Delivered	Deplorable	Depraved
Desire	Desperate	Despicable
Destiny	Destroy	Detailed
Devastating	Devoted	Diagnosed
Direct	Dirty	Disadvantages
Disastrous	Discount	Discover
Disdainful	Disempowered	Disgusted
Disgusting	Dishonest	Disillusioned
Disoriented	Distracted	Distraught
Distressed	Distrustful	Divulge
Document	Dollar	Doomed
Double	Doubtful	Download
Dreadful	Dreamy	Drive
Drowning	Dumb	Dynamic
Eager	Earnest	Easily
Easy	Economical	Ecstatic
Edge	Effective	Efficient
Effortless	Elated	Eliminate
Elite	Embarrass	Embarrassed
Emergency	Emerging	Emphasize
Empowered	Enchant	Encouraged
Endorsed	Energetic	Energy
Enormous	Enraged	Enthusiastic
Epic	Epidemic	Essential
Ethical	Euphoric	Evil
Exactly	Exasperated	Excellent
Excited	Excitement	Exciting
Exclusive	Exclusivity	Excruciating
Exhilarated	Expensive	Expert
Explode	Exploit	Explosive
Exposed	Exquisite	Extra
Extraordinary	Extremely	Exuberant
Eye-opening	Fail-proof	Fail
Failure	Faith	Famous
Fantasy	Fascinating	Fatigued
Faux Pas	Fearless	Feast
Feeble	Festive	Fierce
Fight	Final	Fine
Fired	First Ever	First
Flirt	Fluid	Focus
Focused	Fool	Fooled
Foolish	Forbidden	Force-fed
Forever	Forgiving	Forgotten
Formula	Fortune	Foul
Frantic	Free	Freebie
Freedom	Frenzied	Frenzy
Frightening	Frisky	Frugal
Frustrated	Fulfill	Fulfilled
Full	Fully	Fun-loving
Fundamentals	Funniest	Funny
Furious	Gambling	Gargantuan
Genius	Genuine	Gift
Gigantic	Giveaway	Glamorous
Gleeful	Glorious	Glowing
Gorgeous	Graceful	Grateful
Gratified	Gravity	Greatest
Greatness	Greed	Greedy
Grit	Grounded	Growth
Guaranteed	Guilt-free	Guilt
Gullible	Guts	Hack
Happiness	Happy	Harmful
Harsh	Hate	Have You Heard
Havoc	Hazardous	Healthy
Heart	Heartbreaking	Heartwarming
Heavenly	Helpful	Helplessness
Hero	Hesitant	Hidden
High Tech	Highest	Highly Effective
Hilarious	Hoak	Hoax
Holocaust	Honest	Honored
Hope	Hopeful	Horrific
Horror	Hostile	How To
Huge	Humility	Humor
Hurricane	Hurry	Hypnotic
Idiot	Ignite	Illegal
Illusive	Imagination	Immediately
Imminently	Impatience	Impatient
Impenetrable	Important	Improved
In The Zone	Incapable	Incapacitated
Incompetent	Inconsiderate	Increase
Incredible	Indecisive	Indulgence
Indulgent	Inexpensive	Inferior
Informative	Infuriated	Ingredients
Innocent	Innovative	Insane
Insecure	Insider	Insider
Insidious	Inspired	Inspiring
Instant Savings	Instantly	Instructive
Intel	Intelligent	Intense
Interesting	Intriguing	Introducing
Invasion	Investment	Iron-clad
Ironclad	Irresistible	Irs
Jackpot	Jail	Jaw-dropping
Jealous	Jeopardy	Jittery
Jovial	Joyous	Jubilant
Judgmental	Jumpstart	Just Arrived
Keen	Kickass	Kickstart
Know It All	Lame	Largest
Lascivious	Last Chance	Last Minute
Last	Latest	Laugh
Laughing	Launch	Launching
Lavishly	Lawsuit	Left Behind
Legendary	Legitimate	Liberal
Liberated	Lick	Lies
Life-changing	Lifetime	Light
Lighthearted	Likely	Limited
Literally	Little-known	Loathsome
Lonely	Looming	Loser
Lost	Love	Lunatic
Lurking	Lust	Luxurious
Luxury	Lying	Magic
Magical	Magnificent	Mainstream
Malicious	Mammoth	Manipulative
Marked Down	Massive	Maul
Mediocre	Meditative	Meltdown
Memorability	Memorable	Menacing
Mesmerizing	Meticulous	Mind-blowing
Minimalist	Miracle	Mired
Mischievous	Misgiving	Missing Out
Mistake	Monetize	Money
Moneyback	Moneygrubbing	Monumental
Most Important	Motivated	Mouth-watering
Murder	Mystery	Nail
Naked	Natural	Naughty
Nazi	Nest Egg	Never
New	Nightmare	No Good
No Obligation	No One Talks About	No Questions Asked
No Risk	No Strings Attached	Non-controlling
Noted	Novelty	Now
Obnoxious	Obsessed	Obsession
Obvious	Odd	Off-kilter
Off-limits	Off-the Record	Offensive
Official	Okay	On-demand
Open-minded	Opportunities	Optimistic
Ordeal	Outlawed	Outrageousness
Outstanding	Overcome	Overjoyed
Overnight	Overwhelmed	Painful
Painless	Painstaking	Pale
Panic	Panicked	Paralyzed
Passionate	Pathetic	Pay Zero
Payback	Peril	Perplexed
Perspective	Pessimistic	Pioneering
Piranha	Pitfall	Pitiful
Placid	Plague	Played
Playful	Pleased	Pluck
Plummet	Plunge	Poison
Poisonous	Poor	Popular
Portfolio	Pound	Powerful
Powerless	Practical	Preposterous
Prestige	Price	Priceless
Pride	Prison	Privacy
Private	Privileged	Prize
Productive	Professional	Profit
Profitable	Profound	Promiscuous
Promising	Promote	Protect
Protected	Proven	Provocative
Provoke	Psychological	Pummel
Punch	Punish	Pus
Quadruple	Quality	Quarrelsome
Quick-start	Quick	Quickly
Quiet	Radiant	Rare
Ravenous	Rebellious	Recession-proof
Reckoning	Recognized	Recommend
Recreate	Reduced	Reflective
Refugee	Refund	Refundable
Reject	Relaxed	Release
Reliable	Remarkable	Replicate
Report	Reprimanding	Repulsed
Repulsive	Research	Resentful
Resourceful	Responsible	Responsive
Rested	Restricted	Results
Retaliating	Reveal	Revealing
Revenge	Revengeful	Revisited
Revolting	Revolutionary	Reward
Rich	Ridiculous	Risky
Riveting	Rookie	Rowdy
Ruin	Rules	Ruthless
Sabotaging	Sacred	Sadistic
Sadly	Sadness	Safe
Safety	Sale	Sampler
Sarcastic	Satisfied	Savage
Savagery	Save	Savings
Savvy	Scam	Scandal
Scandalous	Scarce	Scared
Scary	Scornful	Scream
Searing	Secret Agenda	Secret Plot
Secret	Secrets	Secure
Security	Seductive	Seething
Seize	Selected	Self-hating
Self-sufficient	Sensational	Senseless
Sensual	Serene	Severe
Sex	Sexy	Shaking
Shameful	Shameless	Shaming
Shatter	Shellacking	Shocking
Should	Shrewd	Sick And Tired
Signs	Silly	Simple
Simplicity	Simplified	Simplistic
Sincere	Sinful	Sins
Six-figure	Sizable	Skill
Skyrocket	Slaughter	Slave
Sleazy	Sleeping	Sly
Smash	Smiling	Smug
Smuggled	Sneak-peek	Sneaky
Sniveling	Snob	Snooty
Snotty	Soar	Soaring
Solid	Solution	Spank
Special	Spectacular	Speedy
Spell-binding	Spine	Spirit
Spirited	Spiteful	Spoiler
Spontaneous	Spotlight	Spunky
Squirming	Stable	Staggering
Startling	Steady	Stealthy
Steamy	Step-by-step	Still
Stoic	Strange	Strangle
Strategy	Stressed	Strong
Strongly Suggest	Struggle	Stuck Up
Studies	Stunning	Stupid-simple
Stupid	Sturdy	Sublime
Succeed	Success	Successful
Suck	Suddenly	Suffer
Sunny	Super-human	Superb
Supercharge	Superior	Supported
Supportive	Sure Fire	Sure
Surefire	Surge	Surging
Surprise	Surprised	Surprising
Survival	Survive	Suspicious
Sweaty	Swoon-worthy	Swoon
Tailspin	Tank	Tantalizing
Targeted	Tawdry	Tease
Technology	Teetering	Tempting
Tenacious	Tense	Terrible
Terrific	Terrified	Terrifying
Terror	Terrorist	Tested
Thankful	The Truth	Threaten
Threatened	Thrilled	Thrilling
Thug	Ticked Off	Tickled
Timely	Today	Torture
Toxic	Track Record	Trade Secret
Tragedy	Tragic	Transform
Transparency	Trap	Trapped
Trauma	Treacherous	Treasure
Tremendous	Trend	Tricks
Triggers	Triple	Triumph
Truly	Trusting	Trustworthy
Truth	Truthful	Turbo-charge
Tweaks	Twitching	Ultimate
Unadulterated	Unassuming	Unauthorized
Unbelievable	Unburdened	Uncaring
Uncensored	Uncertain	Uncomfortable
Unconditional	Uncontrollable	Unconventional
Uncovered	Undeniable	Under Priced
Undercover	Underground	Underhanded
Underused	Unexpected	Unforgettable
Unheard Of	Unhurried	Uninterested
Unique	Unjustified	Unknowingly
Unleashed	Unlimited	Unlock
Unparalleled	Unreliable	Unresponsive
Unseen	Unstable	Unstoppable
Unsure	Unsurpassed	Untapped
Unusual	Up-sell	Upbeat
Uplifted	Uplifting	Urge
Urgent	Useful	Useless
Validate	Valor	Valuable
Value	Vanquish	Vaporize
Venomous	Verify	Vibrant
Vicious	Victim	Victory
Vigorous	Vilified	Vindictive
Violated	Violent	Volatile
Vulnerable	Waiting	Wanted
Wanton	Warning	Waste
Weak	Wealth	Weird
What No One Tells You	Whip	Whopping
Wicked	Wild	Willpower
Withheld	Wonderful	Wondrous
Woozy	World	Worry
Worst	Worthwhile	Wounded
Wreaking	Youthful	Zen
Zinger	Kill	Kills
Killed	Killing	Sizzle
Sizzles	Sizzled	Sizzling
Sizzlingly	Turbocharges	Turbo-charge
Challenge	Discover	Crave
Unpopular	Impressive	Embarrassing
Sensational	Sinful	Zen
Surprising	Alive	Odd
Ravenous	Lazy	Avoid
Demoralizing	Problem	Horrifying
Attack	Traumatized	Insult
Horribly	Hell	Relentless
Master	Perfect	Super
Create	Packed	Deep
Gripping	Goddamn	Seriously
Envy	Lucrative	Steal
Bona	Fide	Masterclass
Faux	Pas	Belong
Stop	Polarizing	Dominate
Is Here	Smuggle	Great
Fun	Cool

SUMMARY: POWER WORDS – IT’S YOUR TURN

We hope that we’ve given you an interesting view into the world of copywriting and power words. If this was your first time reading something about this topic, then take some time to process this information and gradually include it in your business. Practice makes perfect, and our very own WordPress SEO Plugin, Rank Math will help you write better headlines by using power words.

Which power words or type of power words are you going to use in your next article?