Meta Tags Explained: How To Add Meta Tags To Blogger Blog

In our previous blogger blog tutorial, we learned how to How To Create HTML Sitemap Page In Blogger, in this tutorial is going to be about Meta Tags, What Meta Tags Are And How To Add Meta Tags To Blogger Blog, etc.


Table Of Content

1. What Are Meta Tags
2. Do Meta Tags Help SEO?
3. Know Your Meta Tags
4. The Importance Of Meta Tags
5. How to optimize your meta tags
6. How To Set Meta Tags For Blogger Blog

Meta Tag Definition: What Are Meta Tags?

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about. Meta tags provide information about the webpage in the HTML of the document. 

This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results.

In short, Meta tags are key things for all search engines that appear in the HTML code of a website page and tells the search engine what the page is about. They are the first impression and point of contact for all search engines. 

The only difference between tags you can see (on a blogpost, say) and tags you can’t see is the location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.

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How To Add Custom Robots.txt File In Blogger Step By Step 

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Do Meta Tags Help SEO?

Yes, they do, but not all of them and not all of the time. One of the goals of this page is to explain which meta tags can potentially help your SEO rankings and which have mostly fallen out of use.

Know Your Meta Tags: Meta Tags Explained  

There are many types of meta tags worth knowing about but we’ll discuss the most important ones in this tutorial, How To Set A Complete Meta Tags For Blogger Blog. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide.


Title Tag

<title>Title</title>

The Title tag is the very first HTML element that specifies your web page for search engines and to visitors. The Title element supports all browsers including Chrome, Firefox, Safari, and Explorer. Title Tags are extremely important to your rankings. To optimize your title tag, try to write a short sentence with the reflection of the most relevant words, the content and the purpose of the page. Keep it short and coherent.

Title tags are the most important of all of the meta tags. These tags have a real impact on search rankings and, perhaps just as importantly, it’s visible to the average user. You’ll find them at the top of your browser (for organic search pages or for PPC landing pages) The Title Tag alone can impact your search engine rankings. It’s important as it does not show up in the search results only, but also pulled out to show up as anchor text and a title in social shares. This means that your title tag should be clear, descriptive and usually not more than 55 characters. 

Description Tag 

< Meta Name = "Description" 

The Meta name Description is an HTML element that summarizes your web page. Search engines typically show the Meta description in search results below your Title tag. The meta description is a useful meta tag, it explains to search engines and searchers themselves what your page is about. Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR because it shows up in search results. A well written Meta description is a small ad with a clear call to action.

It’s important to note that the meta description tag won’t always show up in the results for a Google search (Google frequently picks a snippet of text from the page itself) but it’s useful in other ways. Google has also stated that keywords in meta descriptions won’t affect your rankings. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for. And a strong click-through rate from the SERP could indirectly improve your rankings.


Robots Tag

< Meta Name = "Robots"

How do you explain to a spider of a search engine you only want it to index just the first page of your website or that it is allowed to index the whole website? You use a specific HTML meta tag for the so-called meta robots tag. With this attribute, you're telling the search engines what to do and what not to do with your pages:
A robots meta tag which instructs the search engine crawler not to index a page, or follow any links on it, would be written like this:
<meta name="robots" content="noindex, nofollow" />
However, if you want to tell the crawler to index and also follow your page, you would replace the robots tag with this:
<meta name="robots" content="index, follow" />


Author Tag

< Meta Name = "Author"

The writer of the content on a website, the name of the actual person editing the page. If used like this, it is easy to find the right person who is responsible for a web page.



Contact Tag

< Meta Name = "Contact"

The meta contact name is used to add an email address. This can be the email address of the person who created the website.


Distribution Tag

< Meta Name = "Distribution"

This meta tag defines the level or degree of distribution of your web-page and how it should be classified in relation to methods of distribution on the world wide web. There are currently only three forms of distribution supported by the distribution tag: 
Global – indicates that your web-page is intended for everyone, 

Local – intended for local distribution of your document,
IU – Internal Use, not intended for public use.
So, if you put this meta tag in your web-page source and choose IU by accident you will end up being blocked and unfindable. If you use this tag, always use the Global-option.


Rating Tag

< Meta Name = "Rating"

If you wish to rate your page’s audience appropriateness, use the rating meta tag. This meta tag is often used to let the younger web-surfers know the content is appropriate. If you use this tag the wrong way (call an adult website safe for kids is bad!) you will get banned for life.

One of the strongest signals is self-marked adult pages. If you publish adult content, we recommend that you add a Rating meta tag to your pages, You can use one of the following values:

• general
• mature
• restricted
• adult
• 14 years
• safe for kids

Meta Tag Revisit-After

< Meta Name = "Revisit-After"

The Revisit tag would tell the spider of a search engine to come back to your website and index it again. This meta tag was used by several North American search engines back in the ’90s. Now, if you have a new blog or article on our website Google’s crawler will come by to index it automatically. But sometimes you just want to have the spider come by quicker. There are some tools to ask Google to recrawl your site. 

The Importance Of Meta Tags

As previously mentioned, meta tags offer more details about your site to search engines and website visitors who encounter your site in the SERP. They can be optimized to highlight the most important elements of your content and make your website stand out in search results.

Search engines increasingly value good user experience, and that includes making sure that your site satisfies a user’s query as best as it possibly can. Meta tags help with this by making sure that the information searchers need to know about your site is displayed upfront in a concise and useful fashion. 

Some types of meta tags relate to page structure and will ensure that your site is easy to navigate, while others tell search engines which parts of your page are important and which to overlook. This can contribute to an improved authority, an enhanced search presence and thus, a higher ranking.

How To Optimize Your Meta Tags

If you’re ready to check your performance with meta tags, here’s a quick checklist to start with:

1. Check whether all your pages and your content have title tags and meta descriptions
2. Start paying more attention to your headings and how you structure your content
3. Don’t forget to mark up your images with alt text
4. Use robot meta tags to guide search engines on how they should access your content
5. Search for duplicate pages, and use canonical tags to avoid cannibalizing your own content with duplicate or similar content
6. Create a checklist of the steps that you need to repeat when you create new content, and turn meta tags into a part of your routine

How To Add Meta Tags For Blogger Blog: The Ultimate Meta Tags For Blogger Blog

Meta tags aren’t hard to implement yourself – you don’t really need a programmer, just follow this tutorial and you should be okay!. 

Step 1:Go To Your Blogger Dashboard >>Theme >>Edit HTML

Step 2: Find this code:

<b:include data='blog' name='all-head-content'/>

You will be provided with the whole code of your blog template in a large field.

Search for the above code in the template and place the code given below just after it (The above code is located right at the top of the template codes, so at a glance, you can see it). If you don't know how to do it don't worry I am taking you through this tutorial step by step. Click inside the template and press ctrl +F keys on your keyboard simultaneously. This action will trigger a search box to appear at the upper right corner of the template codes. Copy and paste the above code inside the search box and press Enter on your keyboard. Copy and paste the following code just after it. 

Step 3: Now add below code just after the above code

<!--- meta tags for my blog-->
<title>your blog title</title>
<meta content='your keywords here' name='keywords'/>
<meta content='your blog description here' name='description'/>
<meta content='global' name='distribution'/>
<meta content='1 days' name='revisit'/>
<meta content='1 days' name='revisit-after'/>
<meta content='all' name='audience'/>
<meta content='general' name='rating'/>
<link expr:href='data:blog.url' hreflang='x-default' rel='alternate'/>
<meta content='the author name here' name='Author'/>
<meta content='your email address here' name='Email'/>
<meta content='All' name='Robots'/>
<meta content='index, follow' name='robots'/>
<meta content='index, follow' name='GOOGLEBOT'/>
<meta content='index, follow' name='yahooBOT'/>
<meta content='index, follow' name='yandexBOT'/>
<meta content='width=device-width, initial-scale=1' name='viewport'/>
<!--- End of meta tags for my blog-->

Step 4: Replace:

your blog title with your real blog title

your keywords here write your keywords here separated by commas

your blog description here write your blog description here, short and relevant
the author name here write the author's name here - your name
your email address here write your real email address here

Step 5: Save The Template or Theme

Congratulations!, you're done with adding Meta Tags To Your Blogger Blog

I have tried so much to cover everything in this tutorial, How To Add Meta Tags To Blogger Blog. If you follow the tutorial strictly, I don't think you'll encounter any issues, however, if you encounter any, comment it at the comment section below and I will attend to you! Happy blogging! And don't forget to share, thanks!
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