What is Jumia?

The History of Jumia

Jumia is an e-business platform founded in 2012, by Jeremy Hodara and Sacha Poignonnec, ex-McKinsey consultants, along with Tunde Kehinde and Raphael Kofi Afaedor.

The Mission of Jumia

Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers while helping businesses grow as they use Jumia’s platform to reach and serve consumers.

Jumia is playing a big role in the globalization process

More than 80,000 local African companies did business on Jumia in 2018. Jumia is taking the African economies online and enabling our sellers to reach and better serve more consumers.

The Jumia Markets

Just after the launch of Jumia in Lagos in 2012, it rapidly expanded to five other African countries. As of 2018, the Jumia Company is present in 14 African countries. They are listed below:

1. Jumia Ghana
2. Jumia Nigeria
3. Jumia Ivory Coast
4. Jumia Morocco
5. Jumia Egypt
6. Jumia Tanzania
7. Jumia Kenya
8. Jumia Algeria
9. Jumia Cameroon
10. Jumia South Africa
11. Jumia Senegal
12. Jumia Uganda
13. Jumia Tunisia
14. Jumia Rwanda

You may select your country and shop with them. It must be noted that in South Africa, Jumia operates under the brand name Zando focusing on online Fashion retail only.

Jumia platforms

Jumia platforms consist of our marketplace, which connects sellers with consumers, logistics service, which enables the shipment and delivery of packages from sellers to consumers, and payment services, which facilitates transactions among participants active on our platform in selected markets.

Through Jumia’s online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.

Summary of Jumia platform:

• Travel, a hotel booking platform
• Jumia Food, a food delivery platform both launched in June 2013.
• Jumia Deals, launched in April 2015.
• Jumia One, an app that enables customers to pay bills such as airtime launched in 2017.
• Jumia Pay, secure payment for people to shop on all Jumia services launched in 2017.
• Jumia lending programme, an initiative that allows Jumia vendors to access business loans.
• Jumia flights, a platform enable people to book flights partnered with Amadeus technology

Jumia Leadership

At the end of 2015, the founders of Jumia appointed Juliet Anammah is the CEO of Jumia Nigeria in order that they could concentrate on global control of the company.

Jumia Finance

Jumia generated $234 million in 2015 in revenue which stands for a 265% growth from 2014. In 2016, Jumia became the continent’s first unicorn being valued over 1 billion USD. In late November 2018, Jumia partnered with cryptocurrency company Telcoin to enhance payment service capabilities. In April 2019, Jumia successfully went public on the New York Stock Exchange (NYSE) and raised $196 million in net proceeds.

The share price, initially offered at $14.50, rose more than 200% in the first three trading sessions. The first analyst papers release 21 days after the IPO rated the company at stock targets between 27 and 40 USD

Jumia job opportunities

With over 3,000 employees in 14 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.


Read also:

• 4 Ways to make money with Jumia
• How to buy quality products from Jumia
• How to avoid buying fake products from Jumia
• Answers to frequently asked questions about Jumia Orders
• Answers to frequently asked questions about Jumia Global
• Questions and Answers about Jumia account and Login information
• All Questions and Answers about Jumia products, prices and warranty
• All Questions and Answers relating to payment on Jumia

The achievements of Jumia

1. E-commerce operations in 14 countries
2. 1.2 Billion Consumers and 17 million SMEs to serve across Africa
3. Over 700 million visits to our marketplace in 2018
4. 1 transaction or lead every 2 seconds
5. 81 thousand active sellers on the platform
6. Over 29 millions products, hotels, restaurants, and other services listed

The awards and recognition of Jumia

• With this short period of existence, Jumia has several awards and recognition to their name:
• 2013 Brand Journalists Association of Nigeria Awards (Online Retail Brand of the Year)
• 2013 World Retail Awards
• 2014 Best Online Retail Brand of the Year Award
• 2016: Jumia ranked 82nd in the Top WIRED 100 list
• Jumia is listed among the Massachusetts Institute of Technology’s Smartest Companies 2017. Ranking 47 on the list, Jumia is the only African company named in MIT's top 50 smartest companies.

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